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43 panels mounted throughout the city of Paris from June 29 to the Nuit Blanche on October 5, 2019.
To see Paris on a grand scale, the local news outlet Enlarge your Paris and Magasins Généraux, a creative center founded by BETC in Pantin, are installing the first signage for Grand Paris within Paris. This project, selected through FAIRE’s call for innovative urban projects, invites Parisians and tourists to see past the boulevard périphérique ring road and discover the riches that await them there.
With this project, Enlarge your Paris and the Magasins Généraux are extending their partnership that began in 2018 with the publication of the Guide for Grand Parisians, which seeks to foster a sense of Paris and its immediate suburbs as being a unified, shared space. This first signage for Grand Paris, called “This Way to Grand Paris!”, was developed within FAIRE, the accelerator for innovative architectural and urban planning projects launched by the Pavillon de l’Arsenal in conjunction with the City of Paris and with the support of the Caisse des Dépôts and the automotive manufacturer MINI.
43 panels will hang from June 29 until October 5, 2019, the night of the 2019 Nuit Blanche. The panels indicate the destination, distance by bicycle and the travel time on public transportation, the arriving station, and a caption describing the destination.
In this metropolitan signage project, each destination within Grand Paris is associated with a site located within the city walls: the Basilica of Saint-Denis, burial ground of the kings and queens of France and a jewel of Gothic architecture, with Notre-Dame; the forest of Fontainebleau and its 500 km of hiking paths, with the Renée Dumont greenway in Paris’ 12th arrondissement; Auvers-sur-Oise, a source of inspiration for the Impressionists, with the Musée d’Orsay; The French Air and Space Museum, which hosts two Concordes, with the Musée des Arts et Métiers, where visitors can see Avion 3, one of the world’s first flying machines.
Find all of the signage on the interactive map available at paricilegrandparis.fr
“This ‘metropolitan signage’ is the perfect embodiment of the Grand Paris that we are building; it erases the barrier of the ring road, creates continuity between various localities, and heightens their complementarity. To strengthen the connections between public gardens, cultural establishments, and recreational areas at a metropolitan scale, inciting the curiosity and encouraging the mobility of all residents of Grand Paris and tourists, this is the kind of signage that we hope to develop past this experimental phase.” – Jean-Louis Missika, Mayoral Deputy of the City of Paris responsible for urban planning, architecture, Grand Paris, and economic and esthetic development
“Grand Paris is the name we are giving today to the Paris of tomorrow. It is Grand Paris that will elevate Paris to the status of a global metropolis; with the change in scale, we will go from 2 to 7 million inhabitants, and we will multiply the synergies between people, neighborhoods, professions, and social, cultural, economic, entrepreneurial, and environmental initiatives. But today, Grand Paris remains a vague, distant notion for most Parisians and residents of the Ile-de-France. How can we construct a mental map of this territory that people are still struggling to envision? By highlighting points of interest on both sides of the boulevard périphérique ring road, the signage for Grand Paris represents a first step in tackling this challenge.” – Enlarge your Paris & the Magasins Généraux
“Our ambition for this metropolitan signage is to create a network of “strongholds” in everyone’s vision of Grand Paris and to encourage a sense of recreation and leisure that extends past the barriers of certain kinds of infrastructure.” - The Pavillon de l’Arsenal